¡Hola! Soy Cocón

¡Hola!
Soy Cocón

Hello! My name is Cocón

Independent brand consultant & visual communicator based in Madrid & Mexico City

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Independent brand consultant & visual communicator based in Madrid & Mexico City

With over 5 years of experience, I've helped brands across Europe and Latin America build visual identities, tell stories, and lean forward with meaning.

With over 5 years of experience, I’ve collaborated with studios, brands, and independent clients across Europe and Latin America.

The stuff you can pay me to do for you :)

The stuff you can pay me to do for you :)

My goal is to make every project feel authentic, memorable, and uniquely human.

01

Brand Strategy & Identity

I help brands tell their unique stories clearly and authentically, creating visual identities and strategies that resonate deeply with their audience.

01

Brand Strategy & Identity

I help brands tell their unique stories clearly and authentically, creating visual identities and strategies that resonate deeply with their audience.

01

Brand Strategy & Identity

I help brands tell their unique stories clearly and authentically, creating visual identities and strategies that resonate deeply with their audience.

02

Motion Graphics & Creative Code

From storyboarding to animation, I bring narratives to life through engaging motion graphics, animations, and custom-coded visual experiences.

02

Motion Graphics

From storyboarding to animation, I bring narratives to life through engaging motion graphics, animations, and custom-coded visual experiences.

02

Motion Graphics & Creative Code

From storyboarding to animation, I bring narratives to life through engaging motion graphics, animations, and custom-coded visual experiences.

03

UX/UI & Web Design

My websites are not just visually appealing—they are thoughtfully designed for usability, performance, and meaningful user interactions.

03

UX/UI & Web Design

My websites are not just visually appealing—they are thoughtfully designed for usability, performance, and meaningful user interactions.

03

UX/UI & Web Design

My websites are not just visually appealing—they are thoughtfully designed for usability, performance, and meaningful user interactions.

04

Insights & Research

Thorough analysis and strategic insights underpin every decision, ensuring the final outcome effectively meets business and user goals.

04

Insights & Research

Thorough analysis and strategic insights underpin every decision, ensuring the final outcome effectively meets business and user goals.

04

Insights & Research

Thorough analysis and strategic insights underpin every decision, ensuring the final outcome effectively meets business and user goals.

05

Illustration & Visual Art

Custom illustrations and artworks that add personality, depth, and uniqueness to your brand’s story.

05

Illustration & Visual Art

Custom illustrations and artworks that add personality, depth, and uniqueness to your brand’s story.

05

Illustration & Visual Art

Custom illustrations and artworks that add personality, depth, and uniqueness to your brand’s story.

  • Typography Animation (Class Project), LABASAD, 2020

    "El encanto del celacanto", Illustration and Infographics for the magazine Increíble Laberinto, 2020.

    Stop Motion Animation (Class Project), LABASAD, 2020

    Web design proposal for Kanpaï, 2024.

    Some ruins in Albania, Analog Photography, 2025.

    Typographic & Cell Animation (Class Project), LABASAD 2025.

    AI image branding for "El Callejón del Aguacate", 2022.

    Personal animation, 2025.

    Personal Animation, 2024.

    Cozy condo in Sicily, Analogue Photography, 2025.

    AI image generation [branding] for Pomberito, 2021.

    Olmeca Head [cutout illustration], 2018

    Collection of Traveler Guides, 2018.

    Branded cookie for Lupo, 2018.

    Himare, Albania. Analogue Photography, 2025

    Teatro Massimo, Palermo. Analogue Photography, 2025

    Personal Illustration, 2024.

    Personal Illustration, 2024.

  • Typography Animation (Class Project), LABASAD, 2020

    "El encanto del celacanto", Illustration and Infographics for the magazine Increíble Laberinto, 2020.

    Stop Motion Animation (Class Project), LABASAD, 2020

    Web design proposal for Kanpaï, 2024.

    Some ruins in Albania, Analog Photography, 2025.

    Typographic & Cell Animation (Class Project), LABASAD 2025.

    AI image branding for "El Callejón del Aguacate", 2022.

    Personal animation, 2025.

    Personal Animation, 2024.

    Cozy condo in Sicily, Analogue Photography, 2025.

    AI image generation [branding] for Pomberito, 2021.

    Olmeca Head [cutout illustration], 2018

    Collection of Traveler Guides, 2018.

    Branded cookie for Lupo, 2018.

    Himare, Albania. Analogue Photography, 2025

    Teatro Massimo, Palermo. Analogue Photography, 2025

    Personal Illustration, 2024.

    Personal Illustration, 2024.

  • Typography Animation (Class Project), LABASAD, 2020

    "El encanto del celacanto", Illustration and Infographics for the magazine Increíble Laberinto, 2020.

    Stop Motion Animation (Class Project), LABASAD, 2020

    Web design proposal for Kanpaï, 2024.

    Some ruins in Albania, Analog Photography, 2025.

    Typographic & Cell Animation (Class Project), LABASAD 2025.

    AI image branding for "El Callejón del Aguacate", 2022.

    Personal animation, 2025.

    Personal Animation, 2024.

    Cozy condo in Sicily, Analogue Photography, 2025.

    AI image generation [branding] for Pomberito, 2021.

    Olmeca Head [cutout illustration], 2018

    Collection of Traveler Guides, 2018.

    Branded cookie for Lupo, 2018.

    Himare, Albania. Analogue Photography, 2025

    Teatro Massimo, Palermo. Analogue Photography, 2025

    Personal Illustration, 2024.

    Personal Illustration, 2024.

Beyond Design

Beyond Design

I write essays and reflections in my Substack, where I talk about creative work, AI, systems, design culture, and whatever else I’m overthinking at the moment.

I also share my personal projects: analog photography, illustration, design templates, and experimental things that make me feel alive (or at least curious).

I write essays and reflections in my Substack, where I talk about creative work, AI, systems, design culture, and whatever else I’m overthinking at the moment.

I also share my personal projects: analog photography, illustration, design templates, and experimental things that make me feel alive (or at least curious).

cocón © independent designer

2020—

2025