¡Hola! Soy Cocón
¡Hola! Soy Cocón
¡Hola! Soy Cocón
Hello! My name is Cocón
Independent brand consultant & visual communicator based in Madrid & Mexico City
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Independent brand consultant & visual communicator based in Madrid & Mexico City
With over 5 years of experience, I've helped brands across Europe and Latin America build visual identities, tell stories, and lean forward with meaning.
With over 5 years of experience, I’ve collaborated with studios, brands, and independent clients across Europe and Latin America.
How I work I approach my work through curiosity, research, critical thinking, and a certain visual instinct that’s hard to describe but (hopefully) easy to recognize. Whether I’m working with a serious, old-school client or figuring out how to illustrate my frustrations for an Instagram post, I care as much about the idea as I do about how it looks. I work closely with clients (or collaborators, or co-conspirators) to make sure each project has meaning, depth, and a touch of humor.
How I work I approach my work with curiosity, research, and a strong visual instinct. Whether it’s a branding project or a silly illustration for Instagram, I care as much about the idea as the visuals. I work closely with clients and collaborators to ensure each piece has meaning, depth, and a touch of humor.
What I value I value honesty, thoughtfulness, and free time to do whatever makes you happy. I like working with people who take things seriously — just not "I'm a LinkedIn hustler and everybody needs to know how much I burn myself out" seriously. I believe in creative processes where there’s space to think, to change your mind, to play and experiment — and especially, to make peace with the mistakes you make along the way and learn from them. I also believe everything makes more sense with a good metaphor, a clear diagram, or a sketch that ties it all together. I like the color yellow, classic video games, and wasting time hyperfocusing on learning new things. But more than anything, I enjoy making things that work — and look good doing it.
What I value I value honesty, thoughtfulness, and free time. I enjoy working with people who take things seriously — just not I love to brag my burnout on LinkedIn seriously. I believe in playful, thoughtful creative processes, with space for mistakes, metaphors, and a good diagram. I love yellow, classic video games, and learning weird stuff online. Above all, I like making things that work — and look good doing it.
Beyond Design
I write essays and reflections in my Substack, where I talk about creative work, AI, systems, design culture, and whatever else I’m overthinking at the moment.
I also share my personal projects: analog photography, illustration, design templates, and experimental things that make me feel alive (or at least curious).